An orange garden for everyone

With the Oranger Garten, the multi-faceted story of Migros can be experienced using the various senses: see, hear, touch, remember, and tell your own story about Migros. In the Oranger Garten, there is lots of space and inspiration for people who, as culture, product or service consumers, are part of Migros.

The Oranger Garten is a garden for young and old, for families, for schoolchildren (with and without their teachers), for those simply passing through, for Swiss, for foreigners, for customers and non-customers, and for cooperative members. A garden for everyone.

In the UN International Year of Cooperatives, and in time for the 50th anniversary of the death of the Migros founder, the doors to the new orange adventureland are open from 24 June 2012.

Blooming diversity

The Oranger Garten is a garden area comprising 10 event and theme islands and a pavilion with interactive installations. The story of Migros is told from the perspective of both the company and visitors – by ‘Migros children’ from several generations, including famous authors. While all these film stories captivate and spellbind, a musician has created an acoustic shopping tour that can be listened to in a flowering meadow. The Oranger Garten is in close proximity to the Park im Grüene, the Gottlieb Duttweiler Institute (GDI) and the Migros Parkside branch. This geographical combination creates a link between the past, present and future of Migros.

The initiators

The Federation of Migros Cooperatives and Migros Cooperative Zurich have successfully collaborated to implement this unique project. The Oranger Garten is supported financially by Migros Culture Percentage – the voluntary engagement of Migros for culture, society, education, leisure and the economy.