An orange garden for everyone
With the Oranger Garten, the multi-faceted story of Migros can be
experienced using the various senses: see, hear, touch, remember, and
tell your own story about Migros. In the Oranger Garten, there is lots
of space and inspiration for people who, as culture, product or service
consumers, are part of Migros.
The Oranger Garten is a garden for young and old, for families,
for schoolchildren (with and without their teachers),
for those simply passing through, for Swiss, for foreigners,
for customers and non-customers, and for cooperative
members. A garden for everyone.
In the UN International Year of Cooperatives, and in time for the 50th
anniversary of the death of the Migros founder, the doors to the new
orange adventureland are open from 24 June 2012.
The Oranger Garten is a garden area comprising 10 event
and theme islands and a pavilion with interactive installations. The
story of Migros is told from the perspective of both the company and
visitors – by ‘Migros children’ from several generations, including
famous authors. While all these film stories captivate and spellbind, a
musician has created an acoustic shopping tour that can be listened to
in a flowering meadow. The Oranger Garten is in close proximity to the
Park im Grüene, the Gottlieb Duttweiler Institute (GDI) and the Migros
Parkside branch. This geographical combination creates a link between
the past, present and future of Migros.
The Federation of Migros Cooperatives and Migros
Cooperative Zurich have successfully collaborated to implement this
unique project. The Oranger Garten is supported financially by Migros
Culture Percentage – the voluntary engagement of Migros for culture,
society, education, leisure and the economy.